Welcome to The Strategy Paradox

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About the book:

The Strategy Paradox reveals that strategies with the greatest possibility of success also have the greatest possibility of failure. Current strategic approaches force business leaders to commit to an inflexible online marketing strategy regardless of how the future might unfold. Commitment in the face of uncertainty causes the strategy paradox. This book introduces new tools to mitigate the strategy paradox: a new principle (Requisite Uncertainty) and a new management tool (Strategic Flexibility). Together, they provide a way for leaders to implement strategies that deliver remarkable results without unnecessary exposure to an uncertain future. Raynor reveals this paradox with unprecedented research into the relationship among strategy, performance, and survival.

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